What is Digital Marketing?
Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from the traditional way of marketing.
“Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on the internet for a response.”
Why people are going online?
For getting information on a product, service or location
Socialize If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
For new jobs searching
Do Business and many more
Benefits of Digital Marketing
Global Reach
Lower cost
Put the consumer in control
Provides convenience
Increase satisfaction
Trackable, measurable results
Improve conversion rate
Meta Desription : Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media
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Category : Digital Marketing
What are the Objective of Digital Marketing and Its Benefits?
Digital Marketing Objectives
To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time-Related). Most Digital Marketing strategies and campaigns have the following 5 objectives:
· Reaching the right audience
· To engage with your audience
· To motivate your audience
· Efficient spending on your campaign
· Return on investment (ROI)
· Improve Search engine rankings
What does Digital Marketing consist of?
Digital marketing consists of such as:
· Search Engine Optimization (SEO)
· Search Engine Marketing (SEM)
· Content Marketing
· Affiliate Marketing
· Web Design
· Pay-per-Click (PPC)
· Display advertising (Banner Ads)
· Email marketing
What is SERP?
SERP is an abbreviation of Search Engine Results Page.
Search engine results pages are those web pages displayed or serve to users when they search for something in search engine, such as Google, Bing, yahoo after searching it produces some results and this is called a SERP.